LEading the Vanguard in AI Brand Strategy, Art Direction, and Fashion Campaigns
Pioneering AI-Driven Brand Strategy and Fashion Campaigns in Luxury Markets
Both innovative and seasoned, Nadine has meticulously crafted a unique trajectory in digital marketing and brand management, making a significant imprint within the fashion, beauty, and luxury brand arenas. Specializing in adeptly leveraging AI technologies, she not only excels at generating engaging content but also propels brands into future-ready statuses through insightful AI brand strategy, art direction, and transformative fashion campaigns. With a proven record of enhancing social media visibility, architecting strategic product developments, orchestrating impactful marketing initiatives, and leading dynamic teams spread across various locations, Nadine blends technological savvy with aesthetic mastery to steer brands towards unparalleled success and distinction in a competitive landscape.
BRAND STRATEGIST & AI DIGITAL MARKETING I Aesthetic Branding Concepts (Owner) I January 2023 - Present
Harmonizing a spectrum of aesthetics from various eras and domains with avant-garde AI technology to sculpt brand identities, navigating through designer fashion, high-end cosmetics, lifestyle, and luxury domains. Strategies intertwine the nostalgic allure of '90s design with the precision and innovative flair of AI, crafting campaigns that meld timeless visuals with the efficiency of modern technology.
FREELANCE DIGITAL MARKETER/STRATEGIST I PMC Berlin, Private Medical Center, Orthopedics Center I 2023 - Present
Brand & Product Development Project Management Team Leadership Influencer Marketing CGI Avatar Creation
Rebranding of the brand, web design integration, 3D animations, virtual avatar creation, AI automation.
DIGITAL MARKETER, PROJECT MANAGER & BRANDING STRATEGIST I Creative Digital Solutions (Owner) I 2016 - Present
Managing digital marketing, project management, branding, social media content creation (including static posts, carousels, Reels), AI prompt engineering, design (Canva, Midjourney, Photoshop), virtual influencer marketing, copywriting, and more. Specialized in digital humans/avatars, VR's, paid ads, organic growth, content marketing, brand strategy, and creating pitch documents.
MARKETING & BUSINESS DEVELOPMENT, FORMER CO-FOUNDER I Minty Kool Lab I 2022 - October 2022
Operated as a COO managing overall marketing strategy, branding, and digital human creation. Directed art direction, managed operations, and ensured effective workflows for diverse teams.
FREELANCE BRAND CONSULTANT I Pillou, der sprechende Pullover I 2020
Led the rebranding and relaunch social media strategy for author Tatjana Stahl's children's book.
FREELANCE BRAND AND MARKETING MANAGER, OPERATIVE COO I Cosmiq Universe I 2019 - April 2022
Operated as a COO managing overall marketing strategy, branding, and digital human creation. Directed art direction, managed operations, and ensured effective workflows for diverse teams.
FREELANCE SALES & MARKETING DIRECTOR I One Day Care I 2016 - February 2018
Led the rebranding and relaunch of One Day Care, expanding the brand's presence from Germany to the DACH region.
FREELANCE STYLIST I Zalando I 2012 - July 2013
Created visual looks and conducted market and trend research. Styled for Zalando fashion campaigns.
COUNTER MANAGER FOR KIEHL'S SINCE 1851 & TRAINER I L'Oreal Luxury Products Dist. I 2006 - May 2015
Managed the Kiehl's counter at KaDeWe, leading B2C sell-in and sell-out, team leadership, and sales training at various POS's across Germany, Paris, and London.
SALES REPRESENTATIVE & COUNTER MANAGER |Departmentstore Q206, Kiehl's Counter I 2003 - May 2006
Launched Kiehl's since 1851 in Germany. Established the brand, trained the team, and managed the counter.
